Services
Political Campaigns
Overview
The battlefield of modern day political campaigns is fought online. Door knocking has largely turned into targeted social media campaigns. Today TV debates merely function as precursors for the real debate which takes place online. Votes are won and lost on Facebook, Twitter, Instagram, Reddit and on numerous blogs and newspapers. The potential to reach millions of voters through one social media post makes online campaigning a superior weapon to win over the electorate.
Each successful political campaign rests on one fundamental objective. One key idea that sets that campaign apart from the others. One unique goal that will appeal to voters and prompt them to vote. One choice – the difference between a winning race or losing one.
How can you know that your idea is unique? How can you know that your chosen objective or key idea is important or salient enough to be politically successful? That your message resonates above all others? This is the point where Big Data analytics is the king maker. Through ANCORED Intelligence, which is our proprietary data analytics approach, it is possible to gain in-depth knowledge about voters' preferences. We can determine whether or not a question is relevant, how large is the audience reach of various messages, what is the gender divide surrounding a certain issue and much more. Based on this data you will know voter inclinations – then ANCORED can help you make strategic choices to ensure that your campaign is uniquely effective.
The future of democracies today is fought online. The purpose of ANCORED’s political campaign team is to ensure that you stay one step ahead of your political opponents. By using artificial intelligence and Big Data, ANCORED will not only provide you with valuable insight into your own data but also provide you with invaluable, actionable intelligence about your political opponents and their campaigns.
What We Do
Our experienced political campaigns team have worked on both national and local campaigns across Europe and Africa.
We work with our clients across the democratic spectrum, to:
- Analyse the political landscape and identify salient issues
- Help your campaign achieve a larger audience reach
- Identify key influencers or bloggers willing to support your campaign
- Launch new and effective political initiatives
- Craft and measure winning messages
- Provide target performance recommendations based on data-driven analysis on current political campaigns
- In-depth and accurate opposition analysis
To ensure an effective campaign that truly resonates with voters, we will combine the power of our communication, reputational management, crisis management, and public relations teams to best serve your unique political objectives. A bespoke solution tailored to your goals.
Bespoke Solutions
To ensure an effective campaign that truly resonates with voters, we will combine the power of our communication, reputational management, crisis management, and public relations teams to best serve your unique political objectives. A bespoke solution tailored to your goals.
Email us at enquiries@ancored.se to learn more about how we can assist your communications efforts.
Our Client Pledge
Client Business Understanding:
Each client is different and we are wholeheartedly committed to understanding your unique challenge so we can be a strong and valuable partner.
This mean that we will:
- Ensure that both long-term and short-term success is accounted for while designing strategic performance recommendations.
- Provide unique data to inform your future strategy, thus ensuring both short-term and long-term success.
- Create one-of-a-kind bespoke solution - always keeping our client’s needs at the forefront.
Quality:
Knowing what to do and when to do it is rare. Sometimes the obvious is the correct way forward and other times it can be disastrous. Unlike other communication firms we ensure that our strategic performance recommendations are based on measurable data thus minimising the risk of making costly mistakes.
This mean that we will:
- Ensure we stay at the fore-front of academic research and praxis. Our partners, advisors and researchers hold or have held several academic positions throughout their careers and some are actively teaching graduate level communication classes at world-leading universities in Europe.
- Follow successful and proven approaches to communication based on unique solutions and data.
Creativity:
In today’s world of information overload it's increasingly difficult to be seen and heard. To ensure successful and rewarding results we are committed to combining data-driven communication analysis with creative and new approaches – thus ensuring that your message stands out - resonates - and is remembered.
This mean that we will:
- Consider a vast range of both informative and disruptive strategies.
- Draw from the range of academic backgrounds at ANCORED ranging from medical sciences, literature, philosophy, economics, marketing and politics to uncover new and previously unused solutions.
- Use Big Data to uncover competitors’ strategy and tactics. We will then leverage this information to create and exploit previously unknown opportunities.